The ART+TECH Report investigates and illuminates the interface between art, market and technology.
The ART+TECH Report is an independent initiative by Kerstin Gold, Kristina Leipold, Johanna Neuschäffer and Anne Schwanz – four Berlin art market actors with different functions, who share a strong interest in future-proof scenarios for the art ecosystem. The initiative was founded in May 2020 with the concrete intention to shed light on the influence that digitization has on a market that still operates very traditionally.
The current ART+TECH Report | art NFT Collecting is the initiative’s second edition and expands the research focus to include current developments in the art market. It sets out to examine buying patterns and collecting motivations of art NFT collectors in order to identify important market opportunities and provide sellers with recommendations for their own successful future in the digital art market. The first edition, the ART+TECH Report | Collectors Edition, published in April 2021, embraced the momentum of the general digitization push due to the pandemic and surveyed and analysed the art collectors’ behaviour and expectations when buying traditional art online.