ART+TECH Report

The  ART+TECH Report continues its exploration of the dynamic interface between art, market, and technology, driven by an independent initiative founded by four Berlin art market actors: Kerstin Gold, Kristina Leipold, Johanna Neuschäffer, and Anne Schwanz. With a shared passion for envisioning future-proof scenarios for the art ecosystem, we embarked on this journey in May 2020 with a concrete intention – to shed light on the profound influence of digitization on a market that has long operated in traditional ways.

In this latest edition, the ART+TECH Report | Digital Art Coll3cting, we take a step forward by exploring the rapidly evolving world of web3 and its impact on the art market. As technology and blockchain revolutionize the way art is created, owned, and experienced, we delve here deep into the buying patterns and collecting motivations of art enthusiasts and Digital Art collectors.

The second edition, ART+TECH Report | art NFT Collecting (published in April 2022) set out to examine buying patterns and collecting motivations of art NFT collectors in order to identify important market opportunities and provide sellers with recommendations for their own successful future in the digital art market. The first edition, the ART+TECH Report | Collectors Edition (published in April 2021), embraced the momentum of the general digitization push due to the pandemic and surveyed and analysed the art collectors’ behaviour and expectations when buying traditional art online.